Broker Genius, a New York startup that helps secondary ticket sellers automate their pricing strategy, has secured a $15 million Series A round of funding from Boston-based growth equity firm Volition Capital.

The proceeds will support additional product development, expand coverage, and enhance big data and machine learning capabilities. Advancements in the technology will enable ticket resellers to augment the quantitative market information with qualitative variables.

It has been an exciting period in our history,” said Broker Genius CEO and founder Sam Sherman. “The future of Broker Genius relies on constant innovation which is centered increasingly around big data and machine learning. Volition Capital’s investment will allow us, among other things, to continue investing in data science so we can more accurately forecast market trends and behaviors.”

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