Meet Broker Genius

The Invention of Automated Ticket Pricing

Broker Genius pioneered automated ticket pricing technology for the secondary market. Our ticket broker software was built from scratch. Over the course of five years, four iterations and with input from 40 of the best ticket broker software developers, we are confident that this is the best dynamic ticket pricing software on the market. Broker Genius is still constantly innovating by harnessing the power of data.

Broker Genius: the most intelligent brokerage tools on the market.

Our dynamic ticket pricing technology is a revelation in the ticketing industry. It does what you do, but faster. And it beats your best day, every day. With a real-time market feed, on average, you’ll get 720 price checks per listing every day and an extra 6% per ticket sold. This is intelligent brokerage for intelligent ticket sales.

Ticket Broker Tools: outpacing the competition.

Founded by Sam Sherman in 2013, Broker Genius has grown from 3 employees in Far Rockaway, NY to over 130 employees across the world. To date, Broker Genius has priced over $2 billion of ticket inventory on their innovative platform. Our mission remains the same. Our event ticket pricing software and dynamic ticket pricing tools create the perfect equation for your success. No more guessing on variable ticket pricing: our ticket autopricer and other innovative tools give you the right results every time.

Leadership team

Automated Ticket Pricing: Our Team

The Broker Genius team leads this industry with expertise. Our ticket broker software is used for intelligent ticket sales nationwide. Clients understand that this is the best ticket broker software for dynamic ticket pricing. Ticket autopricers have quickly outranked manual processes. If your volume has exceeded your capacity, it’s time to maximize your ROI by using event ticket pricing software. Broker Genius ticket broker tools and ticket broker software are simply the most intuitive and dynamic options that will expand your revenue. Go here to learn more about our Atlas, our dynamic ticket pricing software. Here are our fearless leaders.

Sam Sherman

Sam Sherman

CEO and Founder

John Lucier

John Lucier


Drew Gainor

Drew Gainor


Kevin Wagner

Kevin Wagner

Director of Full Service Pricing

More About Us

Broker Genius: Ticket Pricing Experts

Whether you want to build an all-star pricing team or just operate at a higher volume, intelligent ticketing is the way to do it. Intelligent tickets work with pricing metrics and algorithms to boost your bottom line. Dynamic ticket pricing is the only way to compete. Because the industry standard in high-volume ticket sales is to use dynamic ticket pricing software, you need the best to stay in the game. This is where Broker Genius excels. Our automated ticket pricing process gets you ahead of the curve.

Not only do we offer the best ticket broker software, our intelligent brokerage services give you agility and immediate access to make the best pricing and resale decisions. We work to give our clients every advantage as they scale into new levels of revenue. When you’re ready to make variable ticket pricing work for you, you need our ticket broker tools. Every iteration of our software has gotten progressively better, until we have established ourselves as one of the must-haves in a ticket broker’s toolkit. Go here to get started with a free trial.

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